Fail To Plan. Plan To Fail —
There’s no question that social media efforts must be included in virtually any marketing or branding effort. Without consistent activity on key social networks, your company will be conspicuous by your absence. That’s not a good thing.
How Are You Handling Social Media?
Key to success and postive ROI on social media marketing efforts is developing a simple strategy which should include defining objectives, prioirtization and creating a simple to follow social media flow chart that can be easily adopted and implemented.
Your strategy should include defining content, sources, targets and a means to measure success and ROI.
However, because time and resource constraints may interfere with consistent social media activity, it’s imperative that you fill a toolchest of accessible and timely messages—idea and content galleries that can be drawn on during peak periods.
Social Media Tips: Fall 2012
- Use a business-oriented Social Media App such as HootSuite or TweetDeck to manage your social networks
- Don’t get overwhelmed by tasks and keeping up, use tools like scheduled posts, content and idea galleries and a follow social media flow chart.
- Don’t forget social media is a conversations, don’t overwhelm your friends, followers and fans with simply promotional messages. Engage them with relevant content.
- Generate your own content, but don’t forget to retweet, follow and link to others.
If you are unable to handle the workload internally, supplement your activity by engaging a partner who can align with you and provide necessary transparency while still leveraging the power of social media and improving your visibility and interaction.
If you would like to discuss social media strategy, plans and the options available that will let you engage and take advantage of this critical marketing tool. Contact clearcloud by sending us a note or calling +1.949.891.2661