with so much noise in the marketplace, marketing and communication messages must stand out and be differentiated from your competition. you must be able to reach the maximum number of customer touch-points most effectively with your limited marketing dollars. and your brand must be strong and substantive and your team and product(s) ready to deliver on your brand promise.
you need to be creative.
today there are hundreds, if not thousands, of customer touch-points. if you dare, you might miss a critical point of communication. the fabric of one-to-one and one-to-many marketing communications changes daily. don’t miss a touch-point. technology can be your nemesis or your ally. it’s important to use the latest technological tools to be most effective with your communications and reach the audience who matters — your target.
to communicate more effectively you must leverage technology.
who are you? why are you different? why should they care? what’s in it for your customers? let’s face it, today it’s about brand. and what does your brand promise? deliver? are you relevant? why? if you haven’t developed the messaging that communicates the core values of your brand, you’re missing opportunities. and possibilities.
successful customer relationships depend on communication