our team

investing in our people. our team is comprised of some of the best creative, technology and communications professionals available. we’ve worked with some of the leading brands in the world. we’ve developed creative programs that have won rewards and results.

Allan Karl

Allan Karl is an entrepreneurial business and marketing consultant with more than 20 years experience in strategic marketing communications, branding and executive management.

Track record of designing, developing and directing the creative execution of integrated marketing and advertising programs that have successfully positioned, differentiated and delivered growth and competitiveness to small and medium enterprises and global public companies.

As principal of clearcloud, Karl provides and leads teams that provide consulting and support services for private and public companies including development and creative execution of branding and positioning strategies, integrated advertising and marketing communications campaigns, online marketing and website overhaul and development and blog and social network marketing strategies.

Karl founded Wirestone, one of the top 50 digital advertising agencies in the country, according to Advertising Age, and is past president of the American Advertising Federation.

Karl is also an accomplished and highly sought after keynote speaker, providing businesses, associations, schools and organizations with business and inspirational presentations based on his experience as a marketing entrepreneur and his adventures around the world.

Mark Salow

Mark Salow is a digital marketing communications strategist and consultant with more than 20 years experience in digital media, marketing, brand development, public relations and team management.

Salow has a rich background in developing online programs that drive conversions, including sales programs which integrate and leverage online and offline media. He has experience in motion picture and home entertainment marketing where past programs have leveraged top-tier talent and technical innovators for execution of award winning web, animation and rich-media programs.

In the technology industry, Salow has led the development, execution and response management of highly focused marketing programs working with service providers and leading manufacturers. For these programs, he consulted on prospect acquisition, managed disparate team members, and contributed to creative content of promotions that successfully drove highly technical sales.

Salow has also worked with clients in the healthcare and retail industries. He has developed social media solutions and provided public relations services. His writing contributions are extensive – creating business press releases and countless pages of Web copy as well as a published novel and many screenplays.

Michael Paff

Michael leads the creative, design and art direction teams at clearcloud. With more than 20 years experience, Michael’s designs have garnered him numerous awards and recognition from creative groups and industry associations.

With a strong emphasis on branding and corporate and interactive designs, Michael has worked
with some of the biggest names in the medical, healthcare, technology, banking entertainment and hospitality industries.

A sampling of his client experience includes St. Jude Medical, 3M Unitek, Baxter, Biosense Webster, Beckman Coulter, Adaptec, Verizon Wireless, Toshiba Digital Products Division, Kia Motors, Coco’s, and FileNet. With this experience, Michael brings intense insight and strategic thought to his designs and creative executions.

Michael has a proven his ability to communicate ideas quickly and effectively while maintaining and enhancing company brand goals, strategy and personality. His interactive designs and work in user experience continues to break new ground and enhance client branding programs.

Stephanie Robbins

Stephanie Robbins is an eRevenue consultant with 15 plus years of experience in website usability and branding as well as emerging technologies. All projects have one goal…to bring revenue to online stores.

With a focus on details and integration of branding, Stephanie serves as a key point of contact for interactive projects. She ensures business, technical and creative objectives are being met for each project.

Stephanie has worked with a wide range of clients ranging from the high-tech arena to action sports. Whether a start up company or an established brand, Stephanie’s clients benefit from her integrated marketing experience. Stephanie brings strategic and hands on experience in database marketing and harvesting, affiliate marketing management, social media, search engine marketing and paid placements.

Stephanie’s focus is on the user experience with each click, email, online ad, social network tweet and phone call. Understanding the power of the brand, Stephanie brings an attention to detail and facilities a two-way communication with the user and the brand.

Holly Sue Kerns

Holly prides herself on putting herself in the mindset of her customers whether it is a non-profit agency or a corporate client, ensuring every element of the business adheres to the brand.

Her work experience spans the spectrum from working on the McDonald’s restaurants to other consumer driven accounts like: Tsunami clothing, Hotel 43, The Grove Hotel as well as major corporate accounts like HP, Charles Schwab, Blue Cross of Idaho, Microsoft and Bally Technologies.

Holly’s ultimate passion is in the non-profit community focusing on issues surrounding our youth and people of all ages with disabilities. She wants to ensure every citizen grows up with a sense of self-worth; ultimately contributing more fully to the larger community.

She has been named Woman of the Year and Accomplished Under 40 in the state of Idaho and works onseveral boards including: Boise Contemporary Theater, The Arc, and the Idaho/Boise Advertising Federation. She leads all marketing efforts for each of the boards she serves and Government Relations for the Idaho Ad Fed.